Let’s Work Together

Whether I’m developing a social marketing strategy, creating content, or designing learning experiences, my goal is to help you communicate with clarity, build trust, and connect with the people you want to reach.

Brand Collaborations

For me, marketing transcends merely selling a product; it’s about solving a problem. I guide my community through their intentional buyer journey using human-centered storytelling that builds trust and inspires action. Every campaign is designed to feel like a conversation, not an ad, with the goal of lasting relationships, genuine engagement, and meaningful results.

  • Authentic, high-impact campaigns that connect brands with audiences through meaningful storytelling.

    • Sponsored Social Content – Instagram, TikTok, YouTube, and multi-platform campaigns that reach and resonate with your target audience.

    • Affiliate Partnerships – designing long-term collaborations that drive conversions and engagement.

    • Product Reviews & Tutorials – honest, human-centered reviews that build trust and credibility.

    • Events & Experiences – in-person or virtual activations that create memorable brand interactions.

    • Custom Campaigns – open to exploring new ideas tailored to your brand’s goals and audience.

  • Coffee Meets Bagel, NEIWAI, Nordgreen, Linjer, MOFT, The Curated, Ana Luisa, OSEA Malibu, Pepper, Thinx, Plaine Products, LEAF Shave, MERIT Beauty, Tradlands, Merigold, Nature Republic, Maloney Shamie Hura Vision Institute

  • "We have worked with Katrina for a long time and have always loved her content. She’s genuine, thoughtful and her content is just fun to watch. Our latest collaboration was for a holiday gift guide and she did not disappoint. She actually went above and beyond to suggest content angles that was way more than what was asked (and harder to produce). Katrina is one of my personal favourite creators to work with — I kind of want to gatekeep her!" -Natalie, Linjer

    “Katrina was such a pleasure to work with! Content was executed perfectly and she went above and beyond when delivering assets. I also appreciated how openly and efficiently she communicated status updates and any blockers." -Taylor, Pepper

    “Katrina is a breath of fresh air to work with. She's great with communication and provides genuine and beautiful content. Would love to continue to work with her!” -NEIWAI

    “We loved the quality of the contents provided by Katrina, her professional and clear communication. Her involvement and dedication to this project was truly outstanding. There was no point in this collaboration where we felt lost, confused or on a different page. We were given the updates that we needed to stay on top of everything.” -Nordgreen

  • “I really value your honest opinion because you're always incredibly intentional about your reviews and aligning yourself with brands you truly believe in. Thanks for putting this on my radar!” -maryc_rojas

    “Thank you so much for putting together such a thorough review, Katrina! This is one of the best review videos I've watched :). Love the mix of facts and opinions. I also am not into handbags but was thoroughly engaged!” -jyw906

    “I always come to your posts when I face adversity or challenges because I know you keep it real on social media. You’re one of those few who are transparent. You see both the highs and lows in life which reminds people including myself that we are all human beings.”-yeolcool

    “I was looking for a person like you my whole YouTube life. Just found you randomly and I'm so glad that I did. You are so genuine, sweet, relatable, caring, loving and honest.”
    -tismareza1477

Education & Community Building

At the heart of my work is connection. Creators, businesses, classrooms—none of it thrives without a community, and a community thrives on trust.

With a Master’s in Teacher Education from Harvard Graduate School of Education, I bring a research-informed, human-centered approach to building communities. I specialize in curating vibrant in-person and online spaces where people can genuinely connect, grow, and feel supported—whether they share common interests or come from diverse backgrounds.

My approach transforms interactions into lasting relationships. I design inclusive experiences that empower every participant to feel seen, valued, and equipped to thrive—no matter the setting.

    • Build and lead engaged online and in-person classrooms and communities

    • Design and deliver lessons, workshops, and events that educate, inspire, and connect participants

    • Manage and grow creator, affiliate, and professional networks with measurable impact

    • Create strategic content and resources that support learning, engagement, and storytelling

    • Collect and analyze feedback to optimize community and campaign outcomes

  • Roles & Highlights:

    • Taught 9th–12th grade students across three high schools: Cambridge Rindge & Latin School (AP US History), California School of the Arts–SGV (US History & US Government), and Rosemead High School (Ethnic Studies).

    • Designed collaborative, interactive curriculum exploring history, identity, culture, oppression, and intersectionality.

    • Built inclusive classroom environments where students felt safe, seen, and encouraged to share perspectives and personal stories.

    Student Feedback:

    • “You are great at getting everyone to share their own responses. You can create a safe space where sharing and presenting no longer feels foreboding.”

    • “One thing I took away from this class is that even though it seems like people around me are different, there are lots of similarities we share.”

    • “I’ve learned more about myself in this class than possibly in my life.”

  • Roles & Highlights:

    • Managed Plaine Products’ affiliate and creator program, coordinating 170+ creators for long-term partnerships and authentic storytelling.

    • Created educational newsletters to affiliates, providing campaign guidance, content inspiration, and best practices.

    • Led virtual workshops and one-on-one support to help creators optimize content and align with brand messaging.

    • Tracked program performance and leveraged insights to refine campaigns, increase engagement, generate high-converting UGC, and drive measurable results.

    Affiliate/Creator Feedback:

    • “You are seriously such a pleasure to work with!! Great communication, explaining what’s expected, and super helpful and supportive!”

    • “Communication is always clear, friendly, and professional. Collaborating with Katrina and the Plaine Products team has been such a positive experience.”

    • “I am forever grateful to be working with Katrina and the team! Everything from campaign briefs to content guidance was seamless.”

    • “Thank you again for organizing the workshop/hangout! It really resonated and I always love being in a (virtual) room of like-minded people! I always leave with a great idea to try something new."

Digital Marketing Strategy

Digital channels are where audiences discover and connect with brands, shaping their perception and decisions. I develop holistic strategies that align storytelling, content, and community to foster engagement and support sustained growth across platforms.

  • Data-driven campaigns and strategies to grow brand-equity, community engagement, and ROI.

    • Social Media Strategy & Planning – developing holistic strategies for growth, engagement, and brand alignment.

    • Brand Marketing – aligning content and campaigns with your brand voice and values.

    • Content Creation & Curation – creating posts, graphics, and stories that resonate with your audience.

    • Video Production – directing, filming, and editing short- and long-form video content.

    • Community Management – fostering engagement and nurturing long-term relationships across platforms.

    • Influencer & Affiliate Marketing – building partnerships that drive authentic promotion and measurable ROI.

    • Campaign Coordination & Project Management – organizing timelines, deliverables, and cross-team collaboration.

    • Analytics & Reporting – tracking performance, insights, and optimization opportunities.

    • Email Marketing – designing campaigns with compelling copy and strong calls to action.

  • I I’ve led social strategy and community at Plaine Products for the past five years, transforming how the brand connects with its audience. By evolving our messaging from a sustainability-only focus to also highlighting product efficacy and inclusivity, we’ve increased reach, engagement, and overall brand perception.

    I launched and scaled a creator and affiliate program with 170+ collaborators, driving high-converting UGC and long-term partnerships built on authentic storytelling. Across platforms, I use data-driven insights to guide content strategy and ensure alignment with business goals. I also design and optimize email campaigns that increase CTR and conversions through creative experimentation with content, design, and messaging.

    Explore the impact:
    Plaine Products - Website, Instagram & YouTube.

  • “Katrina is a true expert in the world of social media management. She doesn’t just manage social; she breathes life into it, from ideating content to fostering authentic community connections. Katrina has an impressive grasp of the customer experience and works seamlessly between teams to develop impactful marketing strategies. A true storyteller at heart, she weaves magic into brand narratives, making them a story everyone wants to be a part of. With Katrina on board, your brand’s social media game won’t just be strong, it will be extraordinary.”
    -Becca, Marketing & Business Strategies Analyst, Plaine Products; Associate Director, Social & Digital Media, Tulane University

    “My experience with Katrina could not have been better. She is INCREDIBLE at what she does and is in the right career for sure! She is extremely knowledgeable, communicates clearly but with the utmost kindness. She's creative, helpful, and just all around wonderful.” - R.M., Influencer & Affiliate

    “Collaborating with Katrina and the Plaine Products team has been such a positive experience. Communication has always been clear, friendly, and professional, and I’ve felt supported every step of the way. They’re organized, easy to work with, and genuinely care about their partners. Everything from product delivery to campaign details has been seamless, and I really appreciate how much they value authentic collaboration.” -A.V. Influencer & Affiliate